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“Big Idiots”: Ryanair Trolls Elon Musk, Escalating Feud

Published January 21, 2026, 08:13
“Big Idiots”: Ryanair Trolls Elon Musk, Escalating Feud

The public feud between Ryanair and Elon Musk continues, following the tech mogul's poll on X (formerly Twitter) asking users if he should buy the airline. Ryanair quickly responded with a scathing campaign, using the slogan “Great deals for idiots” and distributing an email mockup depicting Musk and Ryanair CEO Michael O'Leary in a humorous confrontation. The conflict escalated when Musk criticized O'Leary's refusal to install Starlink satellite internet on Ryanair aircraft, citing increased fuel costs. O'Leary retorted by calling Musk an “idiot”. Ryanair is not shying away from using humor and provocation to respond to Musk's moves, demonstrating an unusual marketing strategy. The feud has attracted significant attention on social media and sparked an interesting discussion about technology, airlines, and Musk's personality. Ryanair appears determined not to back down and to continue “trolling” Musk, while Musk himself seems to be enjoying the confrontation and fueling it with his statements.