Cyprus Times

Lego Unveils 'Smart Brick' – Calls It Its 'Biggest Innovation in Decades'

Published January 6, 2026, 20:02
Lego Unveils 'Smart Brick' – Calls It Its 'Biggest Innovation in Decades'

Lego has unveiled the 'Smart Brick,' an innovation that the company calls its biggest in decades. The technology is based on NFC tags and Bluetooth, allowing the bricks to interact with each other and with special tiles and miniatures, creating dynamic play experiences with sounds, music, and effects. The first release focuses on Lego Star Wars sets, priced from $70 to $160. Lego acknowledges the increased cost but emphasizes that the new features offer more creative and interactive play, with prospects for expansion into other series such as Lego City and Lego Pokémon.