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Macron's 'Top Gun' Look Boosts Sunglasses Maker's Stock

Published January 22, 2026, 15:18
Macron's 'Top Gun' Look Boosts Sunglasses Maker's Stock

French President Emmanuel Macron's appearance in aviator sunglasses at the World Economic Forum in Davos has unexpectedly boosted the stock of Italian company iVision Tech, the manufacturer of the Henry Jullien brand. Following the release of photos of Macron wearing the sunglasses, the company's stock rose nearly 28%, adding approximately 3.5 million euros to its market capitalization. The model Macron wore, the Pacific S 01, costs 659 euros on the company's website. Macron's look sparked widespread commentary on social media, with numerous memes and speculations. Some linked his style to the 1986 film "Top Gun". The reason for Macron's use of sunglasses, despite delivering his speech indoors, was to protect his eyes from a broken vase. The rise in iVision Tech's stock demonstrates the significant influence a political leader's public image can have on the market, especially when combined with the speed of information dissemination on social media.