Alpha News

Adam Silver: "We are in talks with Paris Saint-Germain about NBA Europe"

Published January 18, 2026, 09:27

The NBA is seriously considering the creation of a European league, dubbed NBA Europe, and is in talks with European teams, including football clubs like Paris Saint-Germain. NBA Commissioner Adam Silver confirmed the discussions with PSG, emphasizing its ability to manage a high-level sports club. Paris is considered an ideal location due to the city's dynamism and the potential to create a strong brand. Mark Tatum, an NBA executive, stated that the project is attractive, as PSG can leverage its expertise in marketing and promotion, as well as its collaboration with the Jordan brand, to build a global sports brand.