CTZ THE LABEL – Under The Tree with CTZ Christmas Pop-Up

CTZ The Label is a Cyprus–Milan based activewear brand shaped by modern wellness
culture and a curated approach to everyday living.20 December @ INSET
CTZ The Label is a Cyprus–Milan-based activewear brand shaped by modern wellness culture and a curated approach to everyday living. Designed for women who value aesthetics, discipline, and intentional rituals, the brand blends femininity with a minimal, internationally influenced design perspective.
Rooted in Cyprus yet guided by Milan’s clean creative ethos, CTZ introduces an elevated and modern lifestyle aesthetic to the local market. The Christmas Pop-Up marks the brand’s first physical activation — presenting CTZ not only as a collection, but as a lifestyle environment where design, mood, and community come together.
“Under The Tree With CTZ” is a curated Christmas pop-up designed to introduce guests to the brand’s world through a warm, minimal, editorial-led atmosphere. Rather than functioning purely as a retail occasion, the event is conceived as an immersive experience where visitors can explore the brand’s identity through ambiance, texture, and storytelling.
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From 17:00-20:00, the pop-up transitions into an intimate cocktail gathering — a warm, social extension of the CTZ experience. The evening invites guests and friends of the brand into a more ambient environment, defined by soft lighting, curated music, and a celebratory mood that maintains the brand’s minimal and feminine aesthetic.
This moment transforms the pop-up into a full-day activation: a shift from daytime discovery to evening connection. It reinforces CTZ’s identity as a lifestyle brand — one that blends aesthetics, community, and intentional holiday energy.
The launch collection will be available to shop both in-person at the pop-up and online through the official CTZ website on the same day.
This ensures accessibility for the broader audience following the brand digitally while still giving the local community the first physical introduction to CTZ’s world.
The dual launch reflects CTZ’s modern approach to retail — fluid, connected, and aligned with the way today’s consumers discover new brands.
NESPRESSO PARTNERSHIP
Nespresso will join the pop-up as an experiential partner, offering guests a refined coffee moment presented in an elevated, editorial style. The collaboration is rooted in shared values — ritual, design, and the beauty of everyday moments.
The Nespresso station will serve as a warm, sensory element within the space, complementing CTZ’s narrative of slow mornings, intentional routines, and lifestyle-focused living.
CITO GOURMET EXPRESS
Cito Gourmet Express enhances the event with a selection of curated bites designed to reflect CTZ’s clean, modern lifestyle aesthetic. The offering adds a thoughtful culinary layer to the experience, contributing to the intimate Christmas atmosphere and creating a space where guests can relax, connect, and enjoy.
BRAND POSITIONING & AUDIENCE
CTZ positions itself within the emerging space where activewear meets modern wellness and lifestyle design. Rather than following traditional sportswear codes, the brand aligns with the global movement toward intentional living — where aesthetics, discipline, and routine hold equal weight.
CTZ speaks to women who see their clothing as part of their identity: minimal, refined, and emotionally aligned with the life they are building. She gravitates toward brands that reflect clarity, calm, and purpose — values at the core of CTZ’s design philosophy.
This positioning allows CTZ to stand out within Cyprus while resonating with international aesthetic and wellness culture.
WHY THIS EVENT MATTERS
The CTZ Christmas Pop-Up marks the introduction of a new design voice in Cyprus — one shaped by Milanese minimalism, modern wellness culture, and a distinctly feminine point of view. The event offers editorial storytelling potential:
• A debuting brand with a clear identity
• A modern take on the holiday retail experience
• A founder narrative rooted in culture, discipline, and aesthetics
• A visually rich environment ideal for coverage
It represents a cultural moment where fashion, lifestyle, and community intersect — setting the tone for CTZ’s long-term presence.
Personal Instagram page: Christinatziortzi
Personal Gmail: chrischristzio@gmail.com
Business Gmail: ctzthelabel@gmail.com