Gen Z: What They Think and Why They're Different from Any Previous Generation (Audio)

Gen Z is a unique generation, shaped by technology and a need for justice. Unlike previous generations, Gen Z is characterized by its ease of changing jobs, its strong reaction to injustices, and its different way of asserting its rights. These characteristics are partly due to the economic insecurity, accuracy, and housing problems they face in Cyprus. Marketing and Communications Consultant, Giorgos Zervidis, spoke on Politis 107.6 and 97.6 radio, explaining that Gen Z grew up in a digital environment but also maintains a strong sense of social responsibility. The need for justice and equality is deeply rooted in the psychology of this generation. Economic insecurity and accuracy are significant factors influencing Gen Z's choices. The difficulty of finding stable employment and the rising cost of living create anxiety and force young people to seek alternative solutions, such as frequent job changes or starting their own businesses. In summary, Gen Z is a generation characterized by technological familiarity, social sensitivity, and a need for economic stability. The challenges they face in Cyprus shape their choices and determine how they face the world.